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No Synthetic Fragrance
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Handcrafted & Small Batches
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Paraben & Sulfate Free
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Cruelty-free
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Recyclable & refillable
The Beard Begins
Beneath the Surface
Most beard products start at the strand. This one starts at the skin. The skin beneath the beard is where everything is decided — where follicles are anchored, where circulation determines density, where inflammation quietly sabotages growth. Ignoring it means ignoring the foundation entirely.
Into a deeply conditioning base of castor and sesame oil, fifteen botanicals are slow-infused through low-heat extraction — each chosen not for volume, but for function. Bhringraj strengthens at the follicle and guards against premature greying. Rosemary drives circulation to extend the active growth phase. Capilia Longa™, the turmeric stem cell extract, reactivates dormant dermal papilla cells to address patchiness at its source. Fenugreek softens coarse hair. Reetha keeps the skin beneath clean without stripping its moisture.
The result absorbs without residue, leaves no heaviness, and works on the skin and the strand simultaneously — the way Ayurveda has always understood hair care to work. Not a conditioning coat. A ritual with purpose.
Fifteen Botanicals.
One Daily Ritual.
No synthetic solvents. No parabens, sulphates, or mineral oils. Every drop is a slow-infused distillation of Ayurvedic botanicals — chosen for what they actually do to the follicle, the strand, and the skin beneath.
Bhringraj
Bhringraj
Eclipta alba · The King of Ayurvedic Hair Herbs
The most celebrated hair herb in Ayurveda — used for centuries to strengthen the follicle, promote active growth, and prevent premature greying. In a 24-week prospective clinical trial (JAIMS, 2025), subjects showed significant, progressive reductions in hair shedding at both 12 and 24 weeks. A separate 7-week study across 50 subjects recorded significant reduction in hair loss in over 75% of participants, with a subset showing new hair growth and reversal of alopecia.
Rosemary
Rosemary
Rosmarinus officinalis · Circulation Stimulator · Growth Phase Extender
Rosemary stimulates blood circulation to the follicle, delivering the nutrients required for thicker, fuller growth and extending the active anagen phase of the hair cycle. In a 2025 double-blind, randomised, placebo-controlled trial (Rosmagain™, PMC12256010, Cureus), results were recorded at p<0.0001: a 57.73% improvement in hair growth rate, 68.70% improvement in hair thickness, 32.21% increase in hair density, and over 40% reduction in hair fall.
Capilia Longa™
Curcuma longa (stem cell extract) · Turmeric Stem Cell Extract · Follicle Reactivator
A standardised turmeric stem cell extract rich in curcuminoids, developed by Vytrus Biotech. Its mechanism is epigenetic: it reactivates dermal papilla stem cells to stimulate new follicle activity, addressing thinning and patchy growth at the root. Clinical data (PMC12086745, 2025) recorded an 89% reduction in shedding and a 52% increase in density at 90 days, with multi-centre real-world evidence confirming results across diverse populations.
Gotu Kola
Gotu Kola
Centella asiatica · Collagen Synthesiser · Skin Barrier Support
Gotu Kola works at the level of the skin beneath the beard — supporting collagen synthesis, barrier integrity, and skin elasticity. A 2022 systematic review of randomised controlled trials (PMC8956065, International Journal of Environmental Research and Public Health) confirmed that Centella asiatica stimulates Type I collagen synthesis, Fibroblast Growth Factor (FGF), and Vascular Endothelial Growth Factor (VEGF), with significant improvements in skin outcomes and reductions in inflammatory markers TNF-α and IL-6.
Hibiscus
Hibiscus
Hibiscus rosa-sinensis · Follicle Nourisher · Strand Conditioner
Rich in amino acids and natural alpha-hydroxy acids, hibiscus conditions and adds body to the hair strand while nourishing the follicle beneath. Traditionally used in Ayurvedic preparations to strengthen hair and improve manageability.
Amla
Amla
Emblica officinalis · Vitamin C Powerhouse · Lustre Restorer
One of the richest natural sources of Vitamin C, Amla adds immediate shine and vitality to the beard while strengthening the hair shaft and supporting healthy follicle function. A foundational herb in Ayurvedic hair care for millennia.
Fenugreek
Fenugreek
Trigonella foenum-graecum · Softener · Frizz Reducer
Conditions and softens coarse beard hair while reducing frizz and improving manageability. Rich in proteins and nicotinic acid that nourish the follicle. A natural softening agent that transforms texture without weight.
Castor Oil
Castor Oil
Ricinus communis · Deep Hydration Base · Fullness Booster
Rich in ricinoleic acid, castor oil boosts deep hydration while improving circulation at the follicle level. Used as a primary conditioning base, it contributes to a fuller, healthier beard over time and is a cornerstone of traditional hair care formulations worldwide.
Sesame Oil
Sesame Oil
Sesamum indicum · Classical Ayurvedic Base · 5,000 Years of Use
The foundational Ayurvedic base oil — warming, penetrating, and deeply compatible with the skin's own lipid profile. Nourishes and moisturises the skin beneath the beard while driving botanicals into deeper tissue layers. Used in classical formulations for over five thousand years as the primary carrier that opens channels.
Turmeric
Turmeric
Curcuma longa · Anti-Inflammatory · Skin Settler
Calms inflammation and skin irritation beneath the beard, promoting a settled, irritation-free base for growth. Turmeric's curcuminoid content provides potent anti-inflammatory and antioxidant activity at the skin surface level.
Squalane
Squalane
Plant-derived · Moisture Sealer · Pore-Friendly Conditioner
Deeply moisturises and conditions the beard while promoting a healthy skin barrier. Squalane seals all actives in without congesting the pore — the final step that locks the ritual in without any heaviness or residue.